Navigating Tech in a Solopreneur World with Lex Lancaster

In this new episode, Darryl and Emma sit down with Lex Lancaster to talk about all things tech in the solopreneur world. They discuss the importance of consistent content, using AI at your practice, and how clinicians can keep up with evolving technology.

Lex, owner of Lex Lancaster Creative Co. is a physical therapist turned digital entrepreneur who helps health and wellness business owners with all things digital marketing.

In this conversation, Darryl, Emma, and Lex discuss topics such as:

• Where are practitioners missing the mark with tech?
• Why your website is crucial for first impressions
• Why pre-arrival for prospective clients is important
• Importance of SEO for clinicians
• Startup Clinic: Tech Systems you need
• The top strategies for consistent website content creation
• Using ChatGPT to create content
• Red flags of digital marketing companies

Follow: Darryl at @darrylyardley, Emma at @pressplayphysio, and Lex at @lexlancaster_

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